Bricks & Minifigs LEGO® Franchise Opportunities



Bricks & Minifigs® is built on these principles

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Rebuild with thousands of LEGO® pieces to choose from, ensuring you’ll have those childhood LEGO® sets rebuilt in no time.

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Reuse is our way of saying that we buy, sell and trade anything LEGO® brand and pay top dollar for it.


Reimagine with new LEGO® sets by creating your own masterpiece straight from your imagination.



  • Are you a LEGO® enthusiast?
  • Do you have an outstanding work ethic with a passion to succeed?
  • Do you want to “love what you do?”
  • Do you love seeing smiles on customers’ faces?
  • Would you enjoy working with a customer base that ranges from small children to adult collectors?

If you answered yes to ANY of the questions above, then this franchise opportunity may be for you. For more information on how to open your very own Bricks & Minifigs® store, contact us today!

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Frequently Asked Questions


Can I offer additional products besides LEGO®?
Our stores specialize in buying, selling, and trading LEGO® products. Your store must maintain an inventory of new and used LEGO® branded bricks, minifigures and accessories. However, you are permitted to offer a limited amount of non-Lego branded products. Details are provided in our Franchise Disclosure Document (FDD).
Can I purchase more than one franchise at a time?
Absolutely. We offer additional franchises for a reduced fee of $15,000 per franchise.
Do I need to have retail experience?
No experience is necessary. The beauty of our franchise opportunity is that you do not need to have any retail or LEGO® building experience. We will teach you everything you need to successfully open and operate your Bricks & Minifigs store. The only thing you need to bring is your work ethic and passion for customer service.
Do you offer financing?
At this time, Bricks & Minifigs does not offer any financing however we are on the SBA approved lending list. We also have connections with a few companies that can point you in the right direction when it comes to funding options.
How do I find out more about Bricks & Minifigs?
We are excited to tell you more about our franchise opportunity. Contact Us and we will be happy to answer your questions!
How do I know what products and equipment to buy for my store?
Don’t worry, we got your back. We will supply you with a complete list of approved products, furniture, fixtures signage and technology you will need to your store.
How much does it cost for me to open a store?

Your total investment to open a Bricks & Minifigs store will depend on a number of factors but you can expect it to be $147,500 on the low end to $304,100 on the high end. This includes $40,000 that must be paid to the Franchisor as well as equipment, fixtures, and an inventory of products.

Is there a protected territory?
You are awarded a protected territory. We have pre-determined territories based on population and mileage. You will select, and we will approve your territory before you sign the Franchise Agreement. It will be specifically identified and in an attachment to your Franchise Agreement before you sign it.
Is there a training program?
Yes. We will provide you with a comprehensive 5-day training program that combines ‘on- the-job’ as well as classroom style training. You will be taught how to purchase products, basic operations, advertising strategies, customer service, merchandising techniques and employee hiring and retention, plus much more. In addition, we will provide assistance and guidance at your location to help with your pre-opening and grand opening of your store. And don’t forget, you are part of the Bricks & Minifigs family and we will always be there to help as you continue to run your business.
Why Bricks & Minifigs?
You know how you always hear, “do what you love and you’ll never work a day in your life” and wonder if it that could be you? This is your chance to be one of those people. We have a passion for LEGO® products and the people that make them a part of their daily life, whether it’s the child getting his/her first set, or the adult collector that finally got that elusive minifigure!


Depending on the size of the store you wish to open, your total initial investment will range from $120,120 to $282,575 and will include:

The initial franchise fee of $40,000 ($45,000 in Canada) will include a protected territory, 6-day training program at our corporate headquarters, up to 3 days of on-site training at your location, a web page and a comprehensive operations manual.

Computers, software, Point of Purchase System ranges from $2,500- $4,500.

Furniture, fixtures and equipment ranges from $11,500 to $20,000.

Real estate and leasehold improvements ranges from $4,000 to $40,000.

Starting inventory ranges from $30,000 to $70,000.

Signage and marketing to advertise your grand opening ranges from $11,000 to $21,500.



Bricks & Minifigs® has established itself as the first LEGO® resale franchise with an extremely loyal and rapidly-growing customer base.
Bricks & Minifigs® is your one-stop aftermarket LEGO® shop! We are the largest toy store of our kind, specializing in only new and used LEGO® items. We buy and trade all LEGO® products, from bulk tubs to storage unit-sized collections. If it’s the LEGO® brand, we’ll take it! Enjoy our selection of individual minifigs, bulk bricks, components and accessories. With the largest assortment of new, used and retired sets, we keep your collection growing!

Bricks & Minifigs started as a dream in 2003 when David Ortiz thought there should be a better way to buy, sell, and trade LEGO® items while being a stay-at-home father of twin boys. He knew that if there was a safe place for families to buy, sell and trade LEGO® product that it would be a success. In 2009 he met John Masek, who had spent most of his life working in and running stores for some of the largest names in retail. John had recently started selling

LEGO® online, and as it happened the two men stumbled into a bidding war with each other over a large LEGO® collection for sale. Instead of fighting, they decided to begin working together to split the collection. Shortly afterwards they started drafting plans for the future, combining David’s knowledge and John’s retail experience to create what is now Bricks & Minifigs. They opened their first store in 2010. The company began franchising in 2011, and by 2018 had over 41 stores in operation in the US and Canada.

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