Bricks & Minifigs LEGO® Franchise Opportunities
Become your own boss & bring LEGO® joy to your community.
Insights from Franchise Owners
Why Own a Bricks & Minifigs Franchise?
Bricks & Minifigs is an exciting LEGO® franchise opportunity that appeals to the enterprising business owner and the young at heart. When you open a LEGO® resale store franchise, you can look forward to the following benefits:
Be your own boss. Set your own hours, make hiring decisions, and break free from the 9-to-5 grind. The buck stops with you.
Build a rewarding career. Bricks & Minifigs represents a proven business model that has enabled numerous franchise owners to achieve success.
Leverage powerful brand recognition. A LEGO® resale franchise offers the chance to establish a new business with a built-in, loyal customer base.
Foster a sense of community. Engagement comes easily with such a passionate existing fandom. Build loyalty and community with events, workshops, and birthday parties.
Indulge and ignite creativity. LEGO® products appeal to creators. Develop your store into a haven for inspired artists.
About Bricks & Minifigs
We’re proud to be the first LEGO® resale franchise. Our customer base is extremely loyal and continues to grow as more LEGO® fans join the fandom each year. As long as passionate enthusiasts are excited to grow their collection and rave about their latest build, Bricks & Minifigs will continue to be an exciting franchise opportunity for industrious business owners.
Bricks & Minifigs started as a dream in 2003 when David Ortiz wanted to find a way to let people buy, sell, and trade LEGO® items while still having plenty of time to dedicate to their families. In 2009, he met John Masek—who had spent most of his life working in and running stores for some of the largest names in retail—as they both pursued the same large LEGO® collection.
It didn’t take long to see how David’s knowledge and John’s retail experience—alongside their mutual enthusiasm for LEGO® sets—could combine in a business venture that would end up reaping success for them and other franchise owners down the road.
The company began franchising in 2011, and by 2018, it had over 41 stores in operation. Currently, Bricks & Minifigs has over 140 franchises in the US and Canada.
Own More Than Just a Store—Own Your Success
If you’re a first-time franchise owner, it can be intimidating to take that step and go out on your own. You might wonder if you have what it takes to run a LEGO® resale franchise.
You may also be concerned about the initial financial investment. We hear you—it can seem like a lot of money upfront.
But you’re probably here because you want something more from life (and maybe because you’re a creative type who enjoys a well-crafted LEGO® build). If that’s the case, let us set your mind at ease.
We boast a low franchise startup cost. If you’re interested in owning a franchise, a little research will demonstrate that Bricks & Minifigs requires a relatively small upfront investment. And there’s a great deal of growth potential.
Your store is built on a proven business model. We’ve already proven that a LEGO® franchise opportunity can be extremely profitable. You’ll be hard-pressed to find a franchise with such a robust fan base.
You can pursue multiple income streams. Obviously, you’ll make money from new and used LEGO® sales. But you can also host special events like birthday parties for additional profit.
No experience is not a problem. No retail experience? Can’t tell a brick from a minifigure? We offer a thorough training program that teaches you everything you need to know to be successful. After all, when you win, we win too.
You will not be left alone. Our FranDev team is here to support you from the very beginning. You’ll have someone to answer your questions and give expert advice whenever needed.
The Financial Picture
$40,000 Franchise Fee
Your franchise fee guarantees a protected territory, a 6-day training program at our corporate headquarters, up to 3 days of on-site training at your store, a website, and a comprehensive operations manual.
$2,500–$4,000 Point of Sale (POS) System
This includes computers and software for your POS system.
$11,500–$20,000 Fixtures and Equipment
Expect to pay more for larger stores.
$4,000–$40,000 Real Estate and Improvements:
This depends on how suitable the existing space is for your store.
$30,000–$70,000 Starting Inventory
It’s important to carry a healthy selection as customers check out your new store.
$11,000–$21,500 Signage and Marketing
Customers can’t come until they know you’re there.
How It Works
You Fill out Our Franchise Form
Shortly after you submit your information, you’ll hear from our coordinator. They’ll set up a time for you to meet with one of our development directors.
We Connect You with a Development Director
The development director will answer your questions and introduce you to the FranDev team, which will guide you through the rest of the process.
Our FranDev Team Walks You Through the Process
There’s an eight-step discovery process that our FranDev team will take you through. This process culminates in signing the franchise agreement.
We Hand You off to the Onboarding Team
After the agreement is signed, our onboarding team will take over to help you throughout the steps required to launch your Bricks & Minifigs franchise.
Take the Next Step Toward Your Dream
Are you ready to pursue your dream of becoming your own boss? Is it time to take the first step toward seizing a Bricks & Minifigs LEGO® resale franchise opportunity?
Let’s talk about what comes next.
Frequently Asked Questions
Can I offer other items in addition to LEGO® products?
We’re all about buying, selling, and trading LEGO® products—and your store is required to carry a healthy inventory of new and used LEGO® bricks, minifigures, and accessories. However, you are permitted to offer a limited amount of other products. Details are provided in our Franchise Disclosure Document (FDD).
Can I purchase more than one franchise at a time?
Absolutely. We reduce the franchise fee to $15,000 per additional store. Welcome to the team!
Do you offer financing?
Bricks & Minifigs does not offer direct financing, but we are on the SBA-approved lending list. Reach out if you need some financing assistance. We might be able to point you in the right direction.
How do I know what to buy for my store?
We promised to be with you every step of the way, and that includes knowing what to buy. We’ll supply a complete list of approved products, furniture, fixtures, signage, and technology for your store.
Is my store in a protected territory?
Yes, each of our franchises is awarded a protected territory. We have pre-determined territories based on population and mileage. You will select your territory before signing your franchise agreement, and it will be clearly spelled out in the agreement.
