About Our Store
We are your one-of-a-kind toy shop for buying, selling, and trading LEGO® products. LEGO® fans and traders from Fitchburg and surrounding cities visit our store, coming from Madison, Dane County, Sun Prairie, Middleton, and Milwaukee.
Huge LEGO® Selection
Come check out our LEGO® Minifigures and bricks; you will not find a larger selection. We have an ever-changing inventory of Minifigures, as well as a wide variety of both standard and interesting bricks in multitudes of colors. We also have displays and collections and rows of finds in our 3,500 sq ft store. We are the only store of our kind in the state, and we have much to offer.
Our inventory changes all the time, so let us help you find the right LEGO® parts or sets. We have new, used, resale, and collectible sets and pieces.
We have had many favorites come through our store, including: Star Wars, Ninjago, Minecraft, Pirates, Pokemon, Harry Potter, and Super Heroes.
You can also come get inspired by the many creations you’ll see in our store, including some amazing creations made by our customers. We love it when they show off their creative, hard work, and we have a space dedicated for this. Will yours be the next new creation on display?
Ask about our games and events! This is a great place for family activities and homeschooling projects. We are also a center for the local LEGO® community, where you can meet like-minded collectors and builders.
Brava Magazine: Local Great Gift Find, 2016
Isthmus Magazine: Shop for Kids’ Gear, Second Place, 2017
LEGO® Themed Birthday Parties
Schedule a LEGO® birthday party with us! More information is available here
We are in Fish Hatchery Road, next to the Panera and the MOD Pizza. It is near the corner of McKee and Fish Hatchery Road, in the mall with the Fitchburg Great Dane.