Do you love LEGO® products? Have you never quite grown out of creating your own brick-based masterpieces or experiencing the satisfaction of putting the finishing touches on a complex build? How do you feel about exciting entrepreneur opportunities and forming a unique community of creative individuals?

If this resonates with you, it’s time to discuss how to become a LEGO® reseller. These enduringly popular bricks and minifigures represent an exciting opportunity to take your building skills from the playroom to a retail storefront that attracts a loyal customer base.

We’ll talk about what it takes, but fair warning: Our FranDev team has supported so many LEGO® resale franchise owners at this point that they’ve turned the entire process into an art form. Setting out on your own is drastically more difficult than partnering with experts, so we will always point toward the franchise ownership opportunities Bricks & Minifigs represents.

Why Should You Become a LEGO® Reseller?

As far as we’re concerned, LEGO® reselling represents the perfect intersection of opportunity and fun. 

  • Passionate Fan Base: LEGO® bricks have been on the market for decades but the appeal continues to grow through new sets, movies, video games, and more. 
  • Community Outreach Opportunities: We’ll talk about this more below, but a LEGO® resale store offers countless opportunities to provide a space for passionate collectors and loyal customers to connect and enjoy building together.
  • Investment Potential: The rarest LEGO® sets have sold for thousands of dollars. You might be surprised how much potential you can unlock by establishing a store where customers can buy, sell, and trade LEGO® products.
  • Creative Outlet: Most retail stores don’t give you the chance to play and show off your creations, but a LEGO® resell store allows exactly that. Put your best builds on display. They make an eye-catching window display while drumming up business.

Of course, the usual benefits of entrepreneurship are present as well. You get to be your own boss, and success puts money in your pocket. 

Getting Started

Ready to get going? Learning how to become a LEGO® retailer starts with these steps. 

  1. Find a good location. Where is the nearest LEGO® reseller? What does the local market look like? Will you get foot traffic, or will people need to make an effort to reach you? Can you afford the lease?
  2. Research your audience. Will you appeal to serious collectors or families? You may say both, but will you be able to invest in multiple customer types as you get established? How much disposable income do people in your geographic region have to spend on your product?
  3. Source your inventory. Do you prioritize rare sets or popular ones? How will you confirm that a set has all the prices? Will you look at yard sales, online, thrift stores, or all of the above? How much inventory do you need before opening your doors?
  4. Sharpen your business skills. How do you sell used LEGO® sets if you’ve never done it before? Do you need to brush up on retail experience, management skills, or customer service abilities? Do you need help with the accounting side of things? At what point can you consider hiring employees?

There are a lot of questions—absolutely. And this is really just the tip of the iceberg. Learning how to sell used LEGO® sets and minifigures can be very rewarding, but it takes a lot of work—especially if you’re on your own. We recommend having a good conversation about how our FranDev team can help before deciding to take this all on yourself.

Building a Community

We’ve made the point before, but you have the unique opportunity with your LEGO® resale store to foster a community of LEGO® fans. This can be really satisfying for a business owner while also paving the way for greater financial success. Community engagement and loyalty are extremely valuable components of a successful neighborhood business, and the built-in fanbase can be invaluable. 

  • Host build parties and other events. A lot of retail stores are just that—a place to pop in, buy what you need, and duck out. But you can do so much more than that. Consider a monthly or quarterly build party where LEGO® fans can congregate, socialize, and play together. You can also expand your profit margins by renting out the store and hosting birthday parties, group date nights, and anything else you can think of. 
  • Connect on social media. Encourage your customers to share photos of their latest builds, then take those and promote them on your social media channels. LEGO® fans love seeing what other builders have accomplished, and your younger customers especially will get a kick seeing their creations get shared.
  • Hire LEGO® lovers. Of course, you want knowledgeable staff, but it’s especially important when you have community-building in mind. Make your store a comfortable spot where customers feel at home as they browse and chat with fellow customers and friendly, enthusiastic salespeople. 

Take the Next Step with Bricks & Minifigs

We believe strongly in the LEGO® reseller business, but there’s a lot to do, and it can feel overwhelming if you don’t have experienced support. So don’t go it alone. Bricks & Minifigs pioneered the LEGO® resale franchise industry; we’ve turned supporting successful franchisees into an art. We know what it takes to succeed because we’ve been there.

With low franchise startup costs, a robust support system, and the opportunity for multiple income streams, becoming a LEGO® reseller is easiest by partnering with Bricks & Minifigs. Explore our franchise opportunities and discover if it’s right for you.

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