The holiday season is a great time of year to increase the success and earnings of your business. From consumers looking for gifts to give to those who need a pick-me-up to get through the harsh winter months, making the most of your store’s holiday season can greatly contribute to the success of your Bricks & Minifigs franchise location! Here are four ways that you can make the most of your holiday season this year.

Lego holiday set with santa on the roof

Highlight Popular Items

During the holiday months of the year, there are many different kinds of holiday LEGO® sets that become available. Try highlighting any new or popular sets in your store to encourage your customers to purchase them. If your store is more focused on repurposed LEGO® or buying and trading pieces, highlight those programs and recently acquired products! 

Holiday event at business

Host Events

One of the best ways to make the most of your holiday season in any kind of retail location is to connect with the people in your community. At Bricks & Minifigs locations, you can take advantage of how well-loved and well-known LEGO® is to host events that connect you with your community. Whether you’re hosting private parties for birthdays or you’re hosting a gift-wrapping event, gathering customers together for socializing in your store can help to boost sales and brand recognition in your area!

Image of a handshake

Partner With Other Businesses

The holidays are all about community and helping one another have a great season, and another great way to make the most of your holiday season is to partner with others in your area! From setting up a pop-up shop to feature your business to co-hosting a LEGO®-themed event with another business, there are so many awesome ways to partner with other businesses in the area to promote Bricks & Minifigs this holiday season!

Little girl pointing to something in a store window

Honor All Holidays

One of the best ways to ensure that your community not only feels welcome but is also represented by your local business is to honor all kinds of holidays in your location. This can look different for each store, depending on your location, so whether you decorate for more than just Christmas, highlight different holidays through LEGO® display creations, or even just a simple “Happy Holidays” greeting, honoring all kinds of holidays with your store can be a great way to connect with the customers around you. 

Learn more about Bricks & Minifigs franchising opportunities and get more information from our website today!

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