Bricks & Minifigs franchise owners understand that children are a huge part of their clientele. Although a child is not likely the one to purchase an item, the adult in their life will. As a franchise owner, it is important to interact with children in a fun and positive way, as this not only helps grow their love for the hobby but also helps parents rest assured that you are the best place for their business. Visit us online to learn about owning your own Bricks & Minifigs location or for further information on what we do!
Be Fun and Entertaining
Children love visiting Brick & Minifigs stores because they are full of something they love — LEGO®! This is a place where kids can have fun playing and looking for the LEGO® they need for their next adventure. As a franchise owner, it is essential that you set the precedent for employees to be fun and entertaining with children, as this will make each visit a positive experience.
Teach Them the Hobby
As a Bricks & Minifigs store owner, you likely have a huge passion for LEGO®. It is important that you put this passion into everything you do, especially when it comes to your interactions with younger customers. Make sure to teach them the fun that comes with the hobby, as this will make them want more LEGO®and more trips to your store!
Have Patience
Children are curious individuals who love to ask many questions. One of the most important traits of a Bricks & Minifigs store owner is patience, as it can be easy to become overwhelmed or frustrated when interacting with children. Keep in mind that children simply want to learn more about the hobby they love, and as the expert, you are the person they come to for knowledge and expertise.
Converse With the Adult
Children who visit your store are likely to be accompanied by an adult that can be your main source of communication. If a child is ever disrupting the store, it is important to let the adult know as they can better handle the situation. It may also be a great idea to inform the adult about the hobby, as they can better communicate this information to their child! Interacting with children is a huge part of owning a Bricks & Minifigs location. It is essential that you follow these tips to ensure that all interactions are positive. At the end of the day, children visit our stores because they love LEGO® just as much as you! Visit our website for more franchisee tips, or contact us today about starting your own business!
